Hoefler & Frere-Jones Mercury Fonts

The product of nine years’ research and development, Mercury Text is a family of high-performance text faces designed to thrive under the most adverse conditions.

The product of nine years’ research and development, Mercury Text is a family of high-performance text faces designed to thrive under the most adverse conditions.

Even while the headline font Mercury Display was still on the drawing board, we suspected that many of its ideas might someday lend themselves to a good text face. Mercury’s compact proportions and clear gestures would naturally reproduce well in small sizes, and we imagined that its spiky geometry and taut curves could make text sparkle. We had the chance to explore this idea in 1999, when the New Times newspaper chain asked us to solve an interesting problem.

Newspapers are one of typography’s most challenging environments, not only because their high-speed presses coincide with pulpy papers and thin inks, but because they contain so many different kinds of information, arranged in countless ways, that are often composed not by designers but by software. The New Times faced these problems, plus one more: its eleven weekly editions were printed in different regions, each of which was subject to different atmospheric conditions on press. We were asked to explore the idea of a type family whose design could anticipate and counteract these differences, so that formats developed for the Phoenix edition could be deployed in Miami as well.

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Hoefler & Frere-Jones Mercury Fonts

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